https://auto.fabioabram.com autoabram Tue, 15 Apr 2025 09:08:49 +0000 https://auto.fabioabram.com en https://auto.fabioabram.com/Homepage Tue, 15 Apr 2025 09:08:24 +0000 autoabram https://auto.fabioabram.com/Homepage https://auto.fabioabram.com/Toyota-Corolla Tue, 15 Apr 2025 09:08:26 +0000 autoabram https://auto.fabioabram.com/Toyota-Corolla Toyota Corolla | Life is always upgrading On average we spend 4 years inside our cars. During that time a lot can change in our lives. Shouldn’t our cars be able to keep up? Agency: The&amp;Partnership | ECD: Andre Moreira | CD: Fabio Abram | Creatives: Fabio Abram and Tom Sillars | Director: Joanna Nordahl https://auto.fabioabram.com/Toyota-C-HR Tue, 15 Apr 2025 09:08:26 +0000 autoabram https://auto.fabioabram.com/Toyota-C-HR Toyota C-HR | Choose to Stand Out No car driving around a city, no friends on a road trip singing out of tune, no awe-struck kid watching a car pass by. Just like the C-HR this campaign was designed to be anything but the same.&nbsp; <img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/bc7faefd1cfa769fd96fc79967c8e61ed93f765da07a837d3c49ad1aeaa3f4b3/CHR-main-film-3.gif" data-mid="229807717" border="0" src="https://freight.cargo.site/w/415/i/bc7faefd1cfa769fd96fc79967c8e61ed93f765da07a837d3c49ad1aeaa3f4b3/CHR-main-film-3.gif" /> <img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/f59bde33e8b85a8aee0683ca2f3a28da3065a7479739fc9b41ffaee74fc9eda0/CHR-main-film2.gif" data-mid="229807719" border="0" src="https://freight.cargo.site/w/415/i/f59bde33e8b85a8aee0683ca2f3a28da3065a7479739fc9b41ffaee74fc9eda0/CHR-main-film2.gif" /> <img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/64e3de81a7b69567a99e90f8cfb9a76c21c1696dedf332d2259c5a3b28513e2e/CHR-main-film1.gif" data-mid="229807720" border="0" src="https://freight.cargo.site/w/415/i/64e3de81a7b69567a99e90f8cfb9a76c21c1696dedf332d2259c5a3b28513e2e/CHR-main-film1.gif" /> &nbsp; 30” We invited Content Creators Roman Bratschi, Peter Tarka and Phil Cohen to give us their take on bold choices: With a B unit on set we also shot some bespoke content that work great on social and go beyond the simple cutdowns. &nbsp;<img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/fd5e352e60637f70627d20d453a5769d17b8ecfe87758e6cea6a2e2715d3f210/chr-recycled-best.gif" data-mid="229807716" border="0" data-scale="27" src="https://freight.cargo.site/w/415/i/fd5e352e60637f70627d20d453a5769d17b8ecfe87758e6cea6a2e2715d3f210/chr-recycled-best.gif" /> &nbsp; <img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/1576d6700cf455234908e23b342b967bdcdfd6a220eb7a540e73bc5a558ec865/chr-premium-details.gif" data-mid="229807711" border="0" data-scale="27" src="https://freight.cargo.site/w/415/i/1576d6700cf455234908e23b342b967bdcdfd6a220eb7a540e73bc5a558ec865/chr-premium-details.gif" />&nbsp; &nbsp;<img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/efdd9e90d43b77f2170c05025b61b6175760466301deb748b645b318fa175e0f/chr-personalised-exp.gif" data-mid="229807712" border="0" data-scale="27" src="https://freight.cargo.site/w/415/i/efdd9e90d43b77f2170c05025b61b6175760466301deb748b645b318fa175e0f/chr-personalised-exp.gif" /> 96 Sheet <img width="2222" height="788" width_o="2222" height_o="788" data-src="https://freight.cargo.site/t/original/i/bd75a5fad5d65f22b73b147b51a3f63da9d6c9d6b58f7ed454256e5a6d1a337c/Toyota-C-HR-96-sheet-bigger.png" data-mid="229807708" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/bd75a5fad5d65f22b73b147b51a3f63da9d6c9d6b58f7ed454256e5a6d1a337c/Toyota-C-HR-96-sheet-bigger.png" /> Agency:&nbsp;The&amp;Partnership | ECDs:&nbsp;Andre Moreira and Toby Allen | CD:&nbsp;Fabio Abram |&nbsp;Creatives:&nbsp;Dan Delhavi and Mika Alcock; Zeynep Oguz (social assets and B unit director)&nbsp;|&nbsp;Director:&nbsp;Tino &nbsp; &nbsp;&nbsp; &nbsp; https://auto.fabioabram.com/Lexus-ES Tue, 15 Apr 2025 09:08:28 +0000 autoabram https://auto.fabioabram.com/Lexus-ES Lexus ES | The Ad That Reacts to You Using facial emotion recognition&nbsp;tech and AI we created an interactive ad that reacts to how you feel as you watch it. <img width="759" height="1311" width_o="759" height_o="1311" data-src="https://freight.cargo.site/t/original/i/769346e3fb5000732e06db21fae5b95fcf7ac78669cc0408d923dfec0ae46d9f/lexus-ai-circle-face-9x16.png" data-mid="229807759" border="0" data-scale="29" src="https://freight.cargo.site/w/759/i/769346e3fb5000732e06db21fae5b95fcf7ac78669cc0408d923dfec0ae46d9f/lexus-ai-circle-face-9x16.png" /> When your expression changed, the AI instantly changed the film to match your mood,&nbsp;which in turn would affect your impression of the film and so on. In total there were&nbsp;more than 3000 combinations of different acting, pace, colour grade, imagery and sound track... <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/2db6bb559d1e8293fb198dc4742d8a46a89c83e7ae500c3a0f41a29277416c22/g-happy-1.gif" data-mid="229807746" border="0" src="https://freight.cargo.site/w/800/i/2db6bb559d1e8293fb198dc4742d8a46a89c83e7ae500c3a0f41a29277416c22/g-happy-1.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/7dc9b8b2f501c9556719451bf3d67a1d2caf4979b17338fa5c93b517d8e15805/g-puzzled.gif" data-mid="229807748" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/7dc9b8b2f501c9556719451bf3d67a1d2caf4979b17338fa5c93b517d8e15805/g-puzzled.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/c6281d60866508fe01b12f0d2dd6d32bd135ef1685c123949045c20c3896cb5f/g-stressed.gif" data-mid="229807750" border="0" src="https://freight.cargo.site/w/800/i/c6281d60866508fe01b12f0d2dd6d32bd135ef1685c123949045c20c3896cb5f/g-stressed.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/effd22f9dc09c52b6d7aef3ed3f8726c328cc834eb55a54342bfb7e54c336c27/g-surprise.gif" data-mid="229807752" border="0" src="https://freight.cargo.site/w/800/i/effd22f9dc09c52b6d7aef3ed3f8726c328cc834eb55a54342bfb7e54c336c27/g-surprise.gif" /> ...which meant that each viewer most likely experienced a unique and exclusive version of the ad. And at the end of the film we gave them the chance to see their ‘emotional journey’ and share their version of the film on social media.&nbsp; <img width="524" height="1026" width_o="524" height_o="1026" data-src="https://freight.cargo.site/t/original/i/111fed79875198ea06e8265e1aab58537b1cec90a4c9f0ac5bdee4bf9d9edb83/Screenshot-2023-11-25-at-14.59.12.png" data-mid="229807761" border="0" data-scale="26" src="https://freight.cargo.site/w/524/i/111fed79875198ea06e8265e1aab58537b1cec90a4c9f0ac5bdee4bf9d9edb83/Screenshot-2023-11-25-at-14.59.12.png" /> And we used 30” and 15” edits in multiple media channels, including TV, as teasers to drive people to the online experience. <img width="495" height="620" width_o="495" height_o="620" data-src="https://freight.cargo.site/t/original/i/0d05ff334c8aaecedea0acebf932c26689f56944ae68ad94b9cffc9273beca41/lexus-ai-3.gif" data-mid="229807764" border="0" data-scale="93" src="https://freight.cargo.site/w/495/i/0d05ff334c8aaecedea0acebf932c26689f56944ae68ad94b9cffc9273beca41/lexus-ai-3.gif" /> Agency: The&amp;Partnership | ECD: Andre Moreira | CD: Fabio Abram | Creatives: Braulio Kuwabara and Robert Cervera&nbsp;| Director: Adi&nbsp; https://auto.fabioabram.com/Toyota-Professional Tue, 15 Apr 2025 09:08:29 +0000 autoabram https://auto.fabioabram.com/Toyota-Professional Toyota Professional | Here For The Long Run Small business owners are always short for time. So we created a mobile-first campaign designed to stop thumbs and get straight to the point in 6 seconds or less. <img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/fc4e12245a0ea16dceb4112ea31467bc5679288f06b20e41a6ad8ba102634cff/toyota-professional-fast-service.gif" data-mid="229807771" border="0" data-scale="24" src="https://freight.cargo.site/w/415/i/fc4e12245a0ea16dceb4112ea31467bc5679288f06b20e41a6ad8ba102634cff/toyota-professional-fast-service.gif" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/861cc138f150514db9a104f1fe6e381b8404e5f4a7cb113982033542b41e2a82/professional-toyota-easy.gif" data-mid="229807774" border="0" data-scale="24" src="https://freight.cargo.site/w/415/i/861cc138f150514db9a104f1fe6e381b8404e5f4a7cb113982033542b41e2a82/professional-toyota-easy.gif" /> <img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/585198439e507bb560fb9636afe473f96c44442b28f552c8f82b9c91b63577d3/professional-road-side-assist.gif" data-mid="229807776" border="0" data-scale="24" src="https://freight.cargo.site/w/415/i/585198439e507bb560fb9636afe473f96c44442b28f552c8f82b9c91b63577d3/professional-road-side-assist.gif" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/20cf5414c666f47b838c24e5d3af16ced5daf0015370790bbcbe827bd45d6820/toyota-professional-time-lapse.gif" data-mid="229807770" border="0" data-scale="24" src="https://freight.cargo.site/w/415/i/20cf5414c666f47b838c24e5d3af16ced5daf0015370790bbcbe827bd45d6820/toyota-professional-time-lapse.gif" /> Agency: The&amp;Partnership | ECD: Andre Moreira | CD: Fabio Abram | Creatives: Tom Sillars and Dani Asensio&nbsp;| Director: Gerson Aguerri https://auto.fabioabram.com/Lexus-NX Tue, 15 Apr 2025 09:08:30 +0000 autoabram https://auto.fabioabram.com/Lexus-NX Lexus NX | Feel More in Every Moment https://auto.fabioabram.com/Nissan-Juke Tue, 15 Apr 2025 09:08:43 +0000 autoabram https://auto.fabioabram.com/Nissan-Juke Nissan Juke | Built to Thrill To create the Nissan Juke, the engineers and designers&nbsp;at Nissan took inspiration from the world of action sports. And so did we to create this campaign. <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/ae060f6fc8f330802fb76b686aba96cab0f9b53f868ef3ab8183ae82edf1d4c2/giphy-3.gif" data-mid="229807939" border="0" data-scale="43" src="https://freight.cargo.site/w/480/i/ae060f6fc8f330802fb76b686aba96cab0f9b53f868ef3ab8183ae82edf1d4c2/giphy-3.gif" />&nbsp;&nbsp;<img width="850" height="478" width_o="850" height_o="478" data-src="https://freight.cargo.site/t/original/i/ea7c85af2647716dc1318b664aada5a68c2dee327286f8f093fcdb1e592592eb/juke-large.gif" data-mid="229807937" border="0" data-scale="42" src="https://freight.cargo.site/w/850/i/ea7c85af2647716dc1318b664aada5a68c2dee327286f8f093fcdb1e592592eb/juke-large.gif" /> <img width="1705" height="1527" width_o="1705" height_o="1527" data-src="https://freight.cargo.site/t/original/i/4681874a3b444be84e224c4ef7e1c722951ab80be9e7137ff3385a1d74f0e47c/nissan-juke-digital-1-mobile-5-copy.jpg" data-mid="229807938" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/4681874a3b444be84e224c4ef7e1c722951ab80be9e7137ff3385a1d74f0e47c/nissan-juke-digital-1-mobile-5-copy.jpg" /> https://auto.fabioabram.com/KINTO Tue, 15 Apr 2025 09:08:36 +0000 autoabram https://auto.fabioabram.com/KINTO KINTO | Tap and Drive https://auto.fabioabram.com/about-me Tue, 15 Apr 2025 09:08:49 +0000 autoabram https://auto.fabioabram.com/about-me <img width="1981" height="2641" width_o="1981" height_o="2641" data-src="https://freight.cargo.site/t/original/i/6c926552867cba3ac5a8c8a4675503d572ec171ae55ba6b750791437c7a221f6/Untitled22-copy-2.png" data-mid="229807984" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6c926552867cba3ac5a8c8a4675503d572ec171ae55ba6b750791437c7a221f6/Untitled22-copy-2.png" />Fabio Abram | abram.fabio@gmail.com | +447540002387 I’ve worked in Sao Paulo, Paris and London, with experiences in Barcelona, LA and Amsterdam at agencies like DM9DDB, LEWLARA/TBWA, HAVAS London, TBWA London, TBWA Paris, VMLY&amp;R/Red Fuse Paris, JWT London and The&amp;Partnership Worldwide London. Either as a creative or a CD leading international teams across Europe, I’ve created global campaigns for global brands such as Mars Foods, Toyota, Lexus, Nissan, GSK, Dulux, Kraft Foods, Reckitt Benckiser and Pernod Ricard. These include the pitch winning campaign to re-launch Uncle Ben’s as Ben’s Original, the Let’s Colour Project for Dulux and the first ever brand campaign for GSK, as well as some other campaigns that ended up winning awards at Cannes Lions, D&amp;AD, Clio, The One Show, British Arrows and featuring twice at TED’s 10 Global Ads Worth Spreading. I also had the chance to write and direct for different formats. Most recently a social media campaign for Eclipse Chewy Mints, and over the years, short films, including work selected for a fringe Cannes Film Festival. Main awards: DULUX LET’S COLOUR PROJECT Wood Pencil for Integrated Digital Campaigns at D&amp;ADThe One Show: Silver for Interactive Campaign TED’s Top 10 Global Ad Worth SpreadingCannes Lions Festival: 2 Silver &amp; 1 Bronze Lion for Best Digitally Led Integrated CampaignCLIO Awards: Silver for Integrated CampaignGolden Award of Montreux for Best Online CampaignBrand Grand Prix Award for Household Products and Gold Watch Award at Golden Drum AwardsNY Festival The Cresta Awards for Integrated Campaign Gold at Cíclope International Advertising Craft Festiva Gold at Epica, Eurobest: Bronze for Integrated &amp; Silver for Best Use of Art DirectionBronze at Kinsale Shark Awards Bronze at London International Awards GSK Bronze Lion at Cannes LionsTED’s Top 10 Ads Worth SpreadingBronze at Clio Awards DUREX IN SYNC Wood Pencil at D&amp;AD Gold at the Clio Awards Finalist at The One Show Merit at The One Show Interactive Bronze at London International Awards 2 Bronzes at British Arrows Merit at Art Directors Club NISSAN JUKE Wood pencil at D&amp;AD CASA CLÁUDIA MAGAZINE Bronze at Cannes Lions TOPPER NEW KINGS Bronze at London Festival MORELL SPEAKERS CAMPAIGN Silver at Cannes Lions YOUNG CREATIVES CAMPAIGN Silver at Cannes Lion